Until recent years, there was a general discussion on what the actual impact of online reviews were for converting potential customers into paying customers. Some businesses thought positive online reviews

Online Reputation Management – Good New & Bad News Reputation management, as we know it today, is basically Business 101. The goal is to create satisfied customers and have them

Consumers using online reviews to help make purchase decisions has been a growing trend for several years. In fact, according to multiple studies, online reviews are now the single biggest