Internet Marketing – Delivering Your Message Online

Internet marketing includes a multitude of tools and techniques to deliver your message via the many options of the Internet.

Online marketing efforts are fine-tuned through a selection of product- or service-specific approaches. Each based on how you sell and market your products and services.

How you sell, and marketing choices that have proven value drive the online marketing process. What activities in the process do you want your website to support:

  • More support for what you’re doing right now?
  • Efforts to streamline and strengthen the sales process?
  • Expand your sales and service geography?
  • Broaden the list of products and services you provide?
  • Give you a competitive edge in your market?

Experience shows us anchoring the entire marketing plan is an up-to-date search engine optimization (SEO) process. Ensuring your online marketing message is tracked, ranked and displayed by the most popular search engines is required. The best marketing plan gets little notice if nobody can find it.

Online Marketing Components

Your imagination and creative energy opens the doors to online marketing. Strong SEO support creates its own search engine marketing (SEM) opportunities. Contributors to successful Internet marketing include these tools and strategic approaches:

  • Search engine optimization (SEO)
  • Search engine submission
  • High-quality, timely content development
  • Strategies to convert page visits to prospects and customs
  • Well thought out website design plans – easy navigation, fast loading, etc.
  • Targeted sales/conversion pages
  • Building links to additional resources
  • Blogging – becoming a resource for information
  • Making the most of social media platforms
  • Email marketing to increase contacts with visitors
  • Web advertising
  • Pay-Per-Click (PPC) services

Time-tested Internet marketing tools include:

  • Creating and posting sales-oriented feature material – underline your brand value and unique sales proposition while explaining concepts, options and available solutions.
  • Links to custom-videos – targeted, company- or product-specific videos deliver your message in today’s visual-oriented world. Creating videos invites prospects to participate. Ideal for websites, email marketing and events.
  • Generate decision-making aids – tools to simplify complex decisions including charts, graphs and product guides/comparisons.
  • Email marketing – a cost-effective flexible means of following up to website contacts. Build relationships and generate high-quality leads while initiating the sales process. Strengthen brand awareness and promote customer loyalty with communications during and after the sales process.

Build A Strong Internet Marketing Campaign

A strong internet marketing approach has several steps. The most important are:

  • A detailed review of the sales process to identify every area where your website can support the sales effort.
  • A thorough evaluation of the current website to define the following…
    • Content you like – content that advances sales and attracts customers
    • Material that should be added – new products/services, distribution details, operational facts, avenues to communicate with you and your people.
    • Elements that should be deleted – out-of-date information/images, incomplete information, anything that doesn’t reflect your competitive reality.
  • Defining the website’s potential value as a sales and marketing tool – determining an appropriate budget to support ongoing online marketing efforts.
  • Create a strategy for growth – the Internet is a dynamic universe and to successfully tap its resources requires planning.

Experience has taught us these steps must be in place. We’ve also learned that, depending upon how you use your website, there are many opportunities to pursue and combinations of tools and techniques available once this foundation is set.

Call (262) 649-4704 to discuss how TALKIN SEO will improve your site, its visibility and impact. We are ready to take on challenges from search engine optimization strategies to complete Internet marketing plans in Milwaukee and Madison WI.